BEAUTY OF JOSEON
One of the most popular K-beauty brands of 2022: Beauty of Joseon is known for its cult following. This skincare brand sets itself apart by primarily using Hanbang (Traditional herbal medicine) ingredients that are handed down from the Joseon Dynasty.
What is Hanbang?
Hanbang (tradiontional herbal medicine) ingredients have been consumed as medicines and healthy food for a long time. Hanbang ingredients also function as excellent skin care ingredients. This is why Beauty of Joseon matches Hanbang ingredients suitable for each skin concern. Hanbang ingredients include: Rice Bran Water, Ginsengroot water, Green Plum Water, Propolis, Green Tea Leaf Water and many others.